How Sword Health Switched from Pardot and Grew Revenue 5x using Marketo

Pieter Leeflang

Marketing Operations Manager
Sword Health

Pieter Leeflang serves as Marketing Operations Manager for Sword Health, where he works to standardize processes for ad, event, and email programs in Marketo and across the company’s tech stack. Pieter is a Marketo Certified Expert and a longtime Marketo user with over 10 years of experience managing everything from building data normalization programs to lead scoring, routing, and marketing operations. Pieter loves spending time outside with his family as well as rock climbing, skiing (snow or water), and sitting on any kind of bike.

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Ben Tepfer

Sr. Technical Evangelist
Adobe

As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben Tepfer is responsible for creating and representing the vision and value of Adobe Experience Cloud in real-world use cases for the market, analysts, prospects, customers, and Adobe sales teams, globally. Ben also represents Adobe to the partner and developer community, talking about and demoing the Adobe Experience Platform. Ben has lead keynotes at numerous Adobe events. Ben has been featured in Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost and speaks at major industry conferences such as &THEN Marketing Conference, Brand Marketers Summit, Digital Pharma East.

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