ADOBE DIGITAL LEADERS WEBINAR
How to Amplify the Value of Your MarTech Infrastructure and Data with a CDP
Length: 52 mins
Join Adobe and guest Forrester as they explore the evolving CDP landscape and how these platforms can provide new access patterns, including data federation and composition with enterprise data warehouses. Discover how this interoperability can unlock new CDP benefits while simultaneously enhancing the value of your existing tech stack.
In this webinar, you will:
- Hear from guest speaker Joe Stanhope, VP Principal Analyst at Forrester, on key market trends in the CDP category.
- Learn how Adobe is innovating in response to these trends, including the introduction of Federated Audience Composition—a new capability that enables marketers to easily build audiences and leverage critical warehouse-based data with minimal data movement.
- Gain expert best practices and tangible next steps to ensure your organization’s success as customer data management strategies continue to evolve.
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https://video.tv.adobe.com/v/3439384?end=nothing&learn=on&captions=eng
Short on time? Download the speaker’s presentation deck to skim at your convenience.
Event speakers
Alyssa Espiritu
Senior Product Marketing Manager
Adobe
During her years at Adobe, Alyssa Espiritu has focused on demonstrating the value of the Adobe Experience Cloud to customers, partners, and key stakeholders to help companies achieve their goals and grow their business. Before joining Adobe, she worked at a brand consulting and market research agency, B2B tech public relations firm, and a technology incubator. Alyssa is passionate about the always-evolving digital marketing industry and how innovations in the space continue to greatly impact purchasing behaviors, customer loyalty, brand awareness, and new business models.
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Joe Stanhope
VP, Principal Analyst and Guest Speaker
Forrester
Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers. Joe holds a BS in business administration from the University of Illinois at Urbana-Champaign.
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Title
Amplify the Value of Your MarTech Infrastructure and Data with a CDP.
cardDate
2024-11-25
cardImage
CardDescription
Discover how this interoperability can unlock new CDP benefits while simultaneously enhancing the value of your existing tech stack.
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caas:content-type/webinar
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caas:content-type/webinar, caas:products/adobe-real-time-cdp, caas:products/adobe-journey-optimizer