ADOBE DIGITAL LEADERS WEBINAR

How to Amplify the Value of Your MarTech Infrastructure and Data with a CDP

Length: 52 mins

Join Adobe and guest Forrester as they explore the evolving CDP landscape and how these platforms can provide new access patterns, including data federation and composition with enterprise data warehouses. Discover how this interoperability can unlock new CDP benefits while simultaneously enhancing the value of your existing tech stack.

In this webinar, you will:

Hear from guest speaker Joe Stanhope, VP Principal Analyst at Forrester, on key market trends in the CDP category.
Learn how Adobe is innovating in response to these trends, including the introduction of Federated Audience Composition—a new capability that enables marketers to easily build audiences and leverage critical warehouse-based data with minimal data movement.
Gain expert best practices and tangible next steps to ensure your organization’s success as customer data management strategies continue to evolve.

Please share your contact information to view the webinar.

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