ADOBE DIGITAL LEADERS WEBINAR
Putting Customers First: How to Leverage Adobe's Approach to Redefine Engagement Strategies
Length: 42 mins
Join Adobe thought leaders as they share our transformation experience and explore the vast opportunities for any organization shifting towards a more lasting, customer-centric approach to marketing. Learn what to do, what to avoid, and how to tackle some of the most challenging forces, including customer acquisition, omnichannel content orchestration, and evolving operating models.
In this session, you will:
- Uncover strategies for creating consistent customer experiences using Adobe Experience Platform and Adobe’s blueprint.
- Gain insights and best practices from industry thought leaders on mastering change management, organizational alignment, and driving long-term success in customer experience transformation.
- Learn actionable steps to kickstart a new era of real-time customer experiences that help you build enduring customer loyalty.
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https://video.tv.adobe.com/v/3447271?end=nothing&learn=on&captions=eng
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Event speakers
Vasanthi Holtcamp
Vice President of Engineering, Adobe Experience Platform (AEP), Adobe
Vasanthi leads the development of AJO (Adobe Journey Optimizer), Adobe Target, Adobe Campaign, Campaign Managed Services, and AJO Mobile products. She has contributed to foundational projects such as the Adobe Experience Platform, Real-Time CDP, and Adobe Journey Optimizer, helping shape innovative, customer-centric solutions. Her career spans leadership roles at Microsoft, Informix, and Macromedia, where she worked on a variety of products across data, content, platforms, and devices. Vasanthi also shares her insights at conferences and events, focusing on how Adobe platforms enable digital transformation for enterprises. Outside of work, Vasanthi is committed to fostering opportunities for women in technology through mentorship programs.
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David Ralston
Senior Director, Customer Intelligence & Data, Adobe
David Ralston leads the Customer Insights and Data team at Adobe, focusing on delivering deep customer intelligence and decision-support frameworks to optimize customer experiences and drive subscription revenue growth. His team specializes in leveraging data science, analytics, and machine learning to enhance the lifetime value of Adobe’s consumer business. Before joining Adobe, David spent 16 years at Apple, holding various leadership positions, where he drove data strategies for Apple’s $40B+ digital services business. He also led analytics for the App Store, iTunes, and new market expansions. David brings a proven track record of scaling data platforms, modernizing digital services, and introducing AI-driven practices to drive growth and transformation.
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Kristina Harrison
Senior Director, Global Category GTM, Adobe
Kristina Harrison leads the Go-To-Market strategy across Adobe’s Creative and Document Cloud businesses for individual customers. Her team focuses on capturing high-quality demand for Adobe’s products and advancing that demand through digital journey optimizations across web and mobile platforms. Prior to her role at Adobe, she held global digital marketing leadership positions at Netflix, Microsoft, and Razorfish, with a focus on digital marketing personalization and programmatic media strategy.
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cardTitle
Putting customers first: How to leverage Adobe's approach to redefine engagement strategies.
CardDescription
Join Adobe thought leaders as they share our transformation experience and explore the vast opportunities for any organization shifting towards a more lasting, customer-centric approach to marketing.
cardDate
2025-03-05
cardImage
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caas:content-type/webinar
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caas:content-type/webinar