Webinar

A Leader's Playbook for Scalable, On-Brand Content

Length: 67 mins

Today’s content landscape demands a new level of velocity, consistency, and collaboration across creative and marketing teams. With rising expectations and resource constraints, leaders need strategies that empower more creators — while safeguarding brand integrity and operational efficiency.

Join Adobe experts and Lumen Technologies to learn how Adobe’s AI-powered toolkit modernizes the creative workflow at scale. They’ll share a practical, 3-step approach for expanding production, improving team agility, and generating on-brand assets faster through AI-driven insights and features.

You’ll learn:

  • How to leverage AI to accelerate ideation, summarize information, and generate on-brand content faster.
  • How Lumen is layering Adobe Express into their workflows to successfully activate AI across their organization.
  • How market leaders are structuring teams and processes for scalable, repeatable content production.
Marketo Configurator Friday, February 13, 2026 at 10:43
Title
Description
Please share your contact information to view the webinar.
Success Type
section
Success Section
form success
Success Content

Thank you.

Click below to play on-demand now.

style
resource-form, Two-up, xl spacing
background

Click below to play on-demand now.

https://video.tv.adobe.com/v/3479829?end=nothing&learn=on&captions=eng

Short on time? Download the speaker’s presentation deck to skim at your convenience.
Download the PDF
style
hide block, form success
background

Event speakers

Pierre Tapia

Head of B2B Product Marketing for Adobe Express

Adobe

Pierre Tapia brings over a decade of experience in developing innovative software solutions for businesses. With a deep passion for empowering teams and organizations through technology, Pierre is dedicated to helping them reclaim their creative freedom and make a significant impact in their industries.
Read more

Moria Fredrickson, Guest Speaker

Vice President, Brand & DX

Lumen Technologies

Moria leads Brand, Creative and .com for Lumen Technologies, a Fortune 500 networking service provider and the trusted network for leading AI and cloud providers. Her team leverages AI and neuroscience to design more impactful brand experiences across owned, earned and paid media. In 2024, her team drove a nearly 180% increase in unaided awareness for the brand. Right now, she’s leading an organizational transformation to harness the power of AI to deliver personalized content at scale. In addition to building brands that live up to their promise in DX, she’s passionate about her daughter Keira and her cavalier spaniel, Dakota.
Read more

Ivy Marcucci

Adobe Express Account Executive

Adobe

Ivy Marcucci is an Adobe Express enterprise account executive based in Utah. She’s been with Adobe for three years and has worked with Adobe Express since its early days as Spark. Ivy partners with enterprise customers to help teams unlock the full potential of Express, creating fast, on-brand content that drives results. When Ivy isn’t knee deep in Express, she’s baking delicious goodies, snuggling her French bulldog, or reading the latest romance novel.
Read more
style
two up

https://main--da-bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/adobe-express

See all resources

cardTitle
A leader's playbook for scalable, on-brand content.
CardDescription
Create on-brand content faster and smarter. Equip your team with tools to scale creativity and drive results.
cardDate
2026-02-13
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-express