WEBINAR

Map Brand Building Frontiers with Generative AI

Length: 54 mins

Content drives today’s digital economy, and your brand’s value must come alive along the multi-channel journey you map for potential customers. Put your best foot forward with consistent and recognizable messages that resonate across social, video, and web. In this live digital event, gain the skills to navigate always-on content calendars and streamline and scale along the way with:

Trend insights and tips from Amanda Simpson, global trends lead at TikTok.
Brand consistency within Adobe Express.
Template locking to help teams stay on-brand while localizing or adapting content for any use case.
Automated creation of asset variations for easy multichannel campaigns.

Marketo Configurator Thursday, August 7, 2025 at 17:14

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Event speakers

Amanda Simpson

Global Trends Lead
TikTok

As Global Trends Lead at TikTok, Amanda brings over a decade of diverse media and marketing expertise spanning the beauty, retail, CPG, entertainment, and technology industries at both disruptive startups and global corporations. Amanda’s team forecasts the biggest trend insights and cultural movements happening on the platform so that marketers can better leverage trends as creative-shortcuts for their longer-term strategy. This comes to life through authoring global trend reports like What's Next 2024 and building trend confidence through internal and client education. With these resources and insights, Global Trends crystalizes the unique advertising opportunity TikTok brings to businesses.

Amanda began her career on Mindshare's innovation team, later contributing her expertise to tech startups and creative agencies, and served as Head of Growth at Air. Amanda holds a Bachelor's degree from Stanford University in Science, Technology, and Society, which emphasizes the importance of fostering social connections through technology to grow businesses.