Marketing Automation: Software or Strategy?

About the Webinar

Marketing automation is much more than just software. Marketing automation is a strategy.

Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

• What “Marketing Automation is a Strategy” really means and what’s new with marketing automation
• What steps you need to take in order to prepare your organization for a shift in strategy
• What benefits marketing automation can provide to organizations ready to embrace digital transformation