MICRON CUSTOMER STORY

A Blueprint for Building a Cross-Functional Content Ecosystem with Adobe Experience Manager Guides

Length: 25 mins

Standing up structured content is one challenge; getting hundreds of non-specialists to actually use it is another. This session explores how Micron transformed Adobe Experience Manager Guides from a specialist-only authoring environment into a scalable, self-service content platform used by more than 80 non-technical authors. The speakers walk through the foundations that made the shift possible — robust content models, clear governance frameworks and in-editor guidance powered by AI Assistants.

In this on-demand session, Lauren Chun, Business Process Analyst and Adobe Experience Manager Guides Product Owner at Micron Technology, and Shelley Frost, Principal Information Architect at Micron Technology, show how Micron complemented its technical foundation with a practical enablement system built on office hours, targeted training and lightweight, role-specific templates. They also look ahead to Micron’s next phase: extending the model beyond engineering to support corporate and marketing teams with guided, brand-ready content patterns, automated edits driven by custom AI agents and streamlined image updates using Adobe Asset Link.

In this session, you’ll learn:

• How to evolve Adobe Experience Manager Guides from an expert-only tool into a self-service platform for non-technical authors.
• The role of content models, governance and AI-assisted guidance in scaling author adoption.
• Proven enablement strategies, including training, office hours and lightweight templates.
• How to extend structured content beyond engineering to marketing and corporate teams.
• A forward-looking view on AI-driven automation and asset integration in content workflows.