Adobe Digital Leaders Webinar

Step Inside MLB's Game Plan for Smarter Fan Acquisition

Length: 43 mins

Proving that acquisition marketing drives real business growth takes a deep bench of first-party data and a game plan that connects national insights to local activation. For Major League Baseball (MLB), this approach fuels a well-balanced channel mix and turns its data advantage into all-star results—not only for the league, but also for its teams and collaborators.

In this session, learn how MLB leverages Adobe technology to create a holistic customer data strategy that powers fan acquisition, measurable results, and partnerships through data collaboration.

You’ll discover how to:

Power your campaigns with real-time, first-party insights to maximize impact across every channel.
Define audience targets and channel mix with AI-powered precision.
Unlock MLB’s proprietary intelligence through secure data collaboration to connect with fans locally and nationwide.

Marketo Configurator Tuesday, February 10, 2026 at 09:58

Title

Description

Please share your contact information to view the webinar.

Success Type

section

Success Section

form success

Success Content

Thank you.

Click below to play on-demand now.

style

resource-form, Two-up, xl spacing

background

Click below to play on-demand now.

https://video.tv.adobe.com/v/3479513?end=nothing&learn=on&captions=eng

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Download the PDF

style

hide block, form success

background

Event speakers

Will Edmondson

Vice President, Strategy and Insights,

Major League Baseball

Will oversees MLB’s fan research and feedback programs and manages cross-functional projects to grow baseball’s fanbase and revenue lines. Prior to his current responsibilities, Will held a variety of analytics roles at MLB Advanced Media and BAMTECH Media (now Disney Streaming Services), in which he created and oversaw KPIs across a wide range of digital products. In addition to MLB’s portfolio of apps and subscription products, Will and his team supported the launch of digital streaming products for clients including HBO, FOX Sports, the NHL, WWE, Eurosport, and the PGA Tour.

Lory Mishra

Principal, Product Marketing,

Adobe

Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With over a decade of experience in digital marketing at Adobe and agencies, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and many houseplants.

style

two up

Recommended for you

https://main--da-bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/mediaentertainment

See all resources

cardTitle

Step inside MLB's game plan for smarter fan acquisition.

CardDescription

Proving that acquisition marketing drives real business growth takes a deep bench of first-party data and a game plan that connects national insights to local activation.

cardDate

2026-02-10

cardImage

primaryTag

caas:content-type/webinar