Adobe Digital Leaders Webinar

Step Inside MLB's Game Plan for Smarter Fan Acquisition

Length: 43 mins

Proving that acquisition marketing drives real business growth takes a deep bench of first-party data and a game plan that connects national insights to local activation. For Major League Baseball (MLB), this approach fuels a well-balanced channel mix and turns its data advantage into all-star results—not only for the league, but also for its teams and collaborators.

In this session, learn how MLB leverages Adobe technology to create a holistic customer data strategy that powers fan acquisition, measurable results, and partnerships through data collaboration.

You’ll discover how to:

Power your campaigns with real-time, first-party insights to maximize impact across every channel.
Define audience targets and channel mix with AI-powered precision.
Unlock MLB’s proprietary intelligence through secure data collaboration to connect with fans locally and nationwide.

Please share your contact information to view the webinar.

Marketo Form Setup

Privacy Validation - Rules

Template Rules

Global

Processing

Rendering Review

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

en_us language strings English

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

Privacy Validation - Rule Processing

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

Field Preferences

Adobe Analytics - Form Interactions

Category Filters

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields

setup-Field Order

General Form Translations

Cleaning and Validation

Partner

Template Manager Module v0.5b

Form Dynamics

Demandbase Module Config.

Demandbase Module Value Mapping.

Demandbase Module Processing

style

resource-form, Two-up, xl spacing

background

Click below to play on-demand now.

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Download the PDF

style

hide block, form success

background

Event speakers

Will Edmondson

Vice President, Strategy and Insights,

Major League Baseball

Will oversees MLB’s fan research and feedback programs and manages cross-fu...

Lory Mishra

Principal, Product Marketing,

Adobe

Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her rol...

style

two up

Recommended for you

Sling TV builds for two purchasing economies.
Sling TV explores how AI agents are reshaping brand discovery and customer journeys.
Read article
VML turns campaigns into connected systems.
VML examines what agentic AI means for marketing journeys and campaigns.
Read article
Brand leaders share how they connect with humans and AI.
Marketing visionaries reveal how they use Adobe AI solutions to connect with people and machines.
Read article

See all resources

cardTitle

Step inside MLB's game plan for smarter fan acquisition.

CardDescription

Proving that acquisition marketing drives real business growth takes a deep bench of first-party data and a game plan that connects national insights to local activation.

cardDate

2026-02-10

cardImage

primaryTag

caas:content-type/webinar