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Adobe Experience Makers Webinar

Navigating Martech Transformation in Healthcare: How to Boost IT-Marketing Collaboration for Greater CX Impact

Length: 47 mins

Watch this webinar to learn about:

  • Why major players in healthcare are embarking on martech rationalization and consolidation efforts.
  • How tech consolidation is empowering teams to scale globally, create business unit flexibility, and improve employee efficiency.
  • Practical tips for getting started when it comes to identifying waste and redundancy in your tech stack.
  • How Adobe Experience Platform can reduce risk while empowering experience teams.

Please share your contact information to view the webinar.


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Event speakers

Tom Swanson headshot

Tom Swanson

Head of Health & Life Sciences Strategy and Marketing, Adobe

Tom Swanson brings more than a decade of experience in the healthcare and l...

Anton Zuponcic

Martech Adobe Life Sciences and Healthcare Lead, Deloitte Digital

Anton Zuponcic is a passionate, solutions-oriented technologist focused on ...
style
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See all resources

Title
Navigating Martech Transformation in Healthcare
cardDate
2024-06-27
cardImage
Navigating Martech Transformation in Healthcare content card image
CardDescription
How to navigate a consolidated martech infrastructure and help identify common pitfalls from the start.
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:industry/healthcare, caas:webinar-timing/on-demand

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