Adobe Experience Makers Webinar
Navigating Martech Transformation in Healthcare: How to Boost IT-Marketing Collaboration for Greater CX Impact
Length: 47 mins
Watch this webinar to learn about:
- Why major players in healthcare are embarking on martech rationalization and consolidation efforts.
- How tech consolidation is empowering teams to scale globally, create business unit flexibility, and improve employee efficiency.
- Practical tips for getting started when it comes to identifying waste and redundancy in your tech stack.
- How Adobe Experience Platform can reduce risk while empowering experience teams.
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Please share your contact information to view the webinar.
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Event speakers
Tom Swanson
Head of Health & Life Sciences Strategy and Marketing, Adobe
Tom Swanson brings more than a decade of experience in the healthcare and life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role on the Adobe Experience Cloud team includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, and positioning Adobe to play a leadership role in redefining how we engage our personal healthcare ecosystems.
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Anton Zuponcic
Martech Adobe Life Sciences and Healthcare Lead, Deloitte Digital
Anton Zuponcic is a passionate, solutions-oriented technologist focused on enabling healthcare and life sciences organizations to better engage their customers through thoughtful digital experiences. Leveraging a range of technologies, including Adobe Experience Manager, Anton ensures each client has the correct tools to achieve their business objectives.
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Title
Navigating Martech Transformation in Healthcare
cardDate
2024-06-27
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CardDescription
How to navigate a consolidated martech infrastructure and help identify common pitfalls from the start.
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caas:content-type/webinar
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caas:content-type/webinar, caas:industry/healthcare, caas:webinar-timing/on-demand