Adobe Digital Leaders Webinar

Peak Season Readiness: Optimizing Your Email and Customer Engagement Strategies

Length: 58 mins

The busiest time of year for most consumer brands is here, and planning your customer engagement strategy should be well underway. Getting your email campaigns right is especially critical—a single email delivery gone awry could have implications for your business, while successful execution can boost consideration, conversion, and customer loyalty.

Join Adobe experts as they discuss the latest trends, deliverability best practices for email, and tips to maximize customer engagement. Learn about:

  • How to optimize your email marketing strategies to align with evolving consumer preferences
  • Best practices to ensure your emails reach customers’ inboxes during peak periods
  • Strategies to maximize engagement with your brand, leveraging personalization, real-time triggers, and omni-channel journeys
  • Adobe Journey Optimizer features that support these best practices, helping you refine and optimize your email approach
Marketo Configurator Wednesday, September 4, 2024 at 09:17
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Event speakers

Chace Barber headshot

Chace Barber

Manager, Email Deliverability, Americas

Adobe

Chace has extensive experience in deliverability, email marketing, email optimization, authentication, security, and creative solutioning. He is an experienced industry veteran with expertise in assisting a variety of verticals and business models in crafting custom solutions to meet their unique needs.
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Rohan Bhatt headshot

Rohan Bhatt

Senior Product Marketing Manager

Adobe

Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to joining Adobe, Rohan spent over five years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. Rohan holds an MBA and an MS in Design Innovation from Kellogg at Northwestern University.
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Title
Optimize Email and Customer Engagement Strategies
cardDate
2024-09-04
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CardDescription
Learn from Adobe experts as they share the latest trends and best practices for email deliverability, along with tips to maximize customer engagement.
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caas:content-type/webinar, caas:products/adobe-journey-optimizer, caas:industry/consumer-goods, caas:industry/financial-services, caas:industry/retail, caas:industry/travel-and-hospitality