ADOBE DIGITAL LEADERS WEBINAR

Optimizing B2B Buyer Journeys: Strategies for Sales and Marketing Alignment

Length: 44 mins

New approaches that focus on automating the discovery and nurturing of buying groups promise to help marketing and sales teams operate as a single revenue team. Although the concept of buying groups is not new, technological advances are providing innovative ways to unite revenue teams, resulting in increased deal size, pipeline size, and velocity.

Join Adobe and guest Forrester experts as they explore the vast opportunities for organizations shifting to a buying group marketing approach. Learn what to do, what to avoid, and how to capitalize on external forces like generative AI and self-service buying.

In this webinar, you will learn about:

  • Strategies for reimagining your organization as marketing and sales converge in service of optimal B2B buying experiences.
  • How generative AI and emerging marketing technology can help teams rally around buying groups and connect marketing and sales efforts.
  • Best practices for implementing a buying group marketing approach and technologies like Adobe Journey Optimizer B2B Edition that enable coordinated, omnichannel journeys at scale.
Marketo Configurator Friday, February 28, 2025 at 09:19
Title
Description
Please share your contact information to view the webinar.
Success Type
section
Success Section
form success
Success Content

Thank you.

Click below to play on-demand now.

style
resource-form, Two-up, xl spacing
background

Click below to play on-demand now.

https://video.tv.adobe.com/v/3446287?end=nothing&learn=on&captions=eng

Short on time? Download the speaker’s presentation deck to skim at your convenience.
Download the PDF
style
hide block, form success

Event speakers

Jill Steinhour

Director, Industry Strategy, High Tech, Adobe

Jill Steinhour is the director of Adobe’s high-tech industry strategy. In this capacity, she’s responsible for developing and executing Adobe’s go-to-market strategy for high-tech and B2B verticals. Jill also provides marketing thought leadership and works with top-tier brands, providing guidance on digital transformation and marketing excellence topics. Jill is also a frequent speaker at industry conferences and STEM events. Prior to joining Adobe Systems, she held leadership positions at HP, Agilent, and IBM. She has expertise in market research and sizing, customer insights and predictive model development, and digital marketing strategies and technologies for consumer and commercial.
Read more

John Arnold

Principal Analyst, Forrester

John writes strategy-level research for B2B chief marketing officers and other executive heads of B2B marketing. He is an expert in B2B marketing strategy, sales and marketing alignment, marketing innovation, frontline marketing strategy, digital marketing, and account-based marketing. John is also the cocreator of lifecycle revenue marketing.
Read more

Dusty Garner

Principal Solution Architect, Adobe Professional Services

Dusty Garner is a seasoned B2B marketing leader with over two decades of experience transforming customer experiences across startups and Fortune 500 companies. As a Principal Technical Solutions Architect at Adobe, Dusty specializes in helping businesses turn marketing operations into revenue drivers. With expertise in digital strategy, customer-centric initiatives, and optimizing complex implementations, Dusty is known for crafting innovative, data-driven solutions tailored to the unique needs of clients and their customers. His work reflects a commitment to leveraging technology and creativity to deliver impactful results in the ever-evolving landscape of B2B marketing.
Read more
style
two up

https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/ajo-b2b

See all resources

cardTitle
Optimizing B2B Buyer Journeys: Strategies for Sales and Marketing Alignment
CardDescription
Join Adobe and guest Forrester experts as they explore the vast opportunities for organizations shifting to a buying group marketing approach. Learn what to do, what to avoid, and how to capitalize on external forces like generative AI and self-service buying.
cardDate
2025-02-28
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:products/adobe-journey-optimizer-b2b-edition, caas:industry/high-tech