ADOBE DIGITAL LEADERS WEBINAR

Optimizing B2B Buyer Journeys: Strategies for Sales and Marketing Alignment

Length: 44 mins

New approaches that focus on automating the discovery and nurturing of buying groups promise to help marketing and sales teams operate as a single revenue team. Although the concept of buying groups is not new, technological advances are providing innovative ways to unite revenue teams, resulting in increased deal size, pipeline size, and velocity.

Join Adobe and guest Forrester experts as they explore the vast opportunities for organizations shifting to a buying group marketing approach. Learn what to do, what to avoid, and how to capitalize on external forces like generative AI and self-service buying.

In this webinar, you will learn about:

• Strategies for reimagining your organization as marketing and sales converge in service of optimal B2B buying experiences.
• How generative AI and emerging marketing technology can help teams rally around buying groups and connect marketing and sales efforts.
• Best practices for implementing a buying group marketing approach and technologies like Adobe Journey Optimizer B2B Edition that enable coordinated, omnichannel journeys at scale.