ADOBE DIGITAL LEADERS WEBINAR

Powering Personalized Open Enrollment Journeys for Healthcare Payors at Scale

Length: 58 mins

Join Adobe industry thought leaders as they explore how agentic and generative AI are transforming the way healthcare payors and insurers navigate the complexities of Open Enrollment. Learn how cutting-edge personalization and intelligent automation are helping organizations differentiate in a crowded market—fueling smarter, more efficient member acquisition and retention.

You’ll gain insights into harnessing real-time data, creating dynamic content, and delivering seamless omnichannel experiences that truly resonate.

In this webinar, you will learn:

The strategic importance of marrying content with customer data.
The benefits of automation and AI-driven experience creation and delivery.
How Adobe has already helped healthcare payors transform how they engage their customers to drive greater member acquisition and retention.

Marketo Configurator Monday, June 9, 2025 at 12:57

Title

Description

Please share your contact information to view the webinar.

Success Type

section

Success Section

form success

Success Content

Thank you.

Click below to play on-demand now.

style

resource-form, Two-up, xl spacing

background

Click below to play on-demand now.

https://video.tv.adobe.com/v/3463399?end=nothing&learn=on&captions=eng

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Download the PDF

style

hide block, form success

background

Event speakers

Tom Swanson

Head of Health & Life Sciences Strategy and Marketing

Adobe

Tom Swanson brings over a decade of experience in the healthcare and life sciences industry to Adobe, along with extensive expertise in managing digital transformation in a highly regulated marketplace. As part of the Adobe Experience Cloud team, he provides Adobe’s perspective on healthcare and life sciences, delivers thought leadership on transforming customer experiences in healthcare, and positions Adobe as a leader in redefining engagement within personal healthcare ecosystems.

Steve Weinswig

Design and Digital Products Lead

Accenture Song

Steve is a lead in Accenture’s Design and Digital Products practice, driving key service, product and digital growth initiatives with Accenture’s largest and most-innovative customers. He has also been a NA practice lead for Song's Health Industry practice. His work includes large-scale transformation efforts for Clients including Kaiser-Permanente, City of Hope, AdventHealth, CVS/Aetna, Bose and Disney. Prior to joining Accenture, Steve was the Managing Director of R/GA’s West coast operations. He previously led the SF Studio and global HQ for Frog Design and held several key digital leadership roles with the Publicis Groupe/Leo Burnett. Steve has an MBA from the University of Michigan and a bachelor’s degree from the University of Wisconsin. He’s the family chef, an avid and sometimes hazardous trail runner, a retired middle school girls basketball coach and a tireless fan of the Green Bay Packers and the Chicago Cubs.

Ted Roman

Principal, Digital Strategy Group

Adobe

Ted partners with senior executives across leading healthcare organizations to improve experiences for a multitude of stakeholders across the healthcare ecosystem—from consumers to providers, producers, and employees at insurers. Ted's experiences enable him to bring a unique combination of conceptual and quantitative problem-solving skills, grounded in an understanding of the nuances and complexity of the interconnected relationships in healthcare. He helps unlock opportunities to create more informed consumers while delivering bottom-line impact for payers and providers alike.

style

two up

Recommended for you

https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/healthcare

See all resources

cardTitle

Powering personalized open enrollment journeys for healthcare payors at scale

CardDescription

Join Adobe industry thought leaders as they explore how agentic and generative AI are transforming the way healthcare payors and insurers navigate the complexities of Open Enrollment.

cardDate

2025-06-09

cardImage

primaryTag

caas:content-type/webinar