Webinar
The Scale Imperative: Enabling Enterprise Content Creation with AI
Length: 25 mins
CMOs are under pressure to deliver more personalized content, faster — but most production models can’t keep pace. Bottlenecks grow, branding suffers, and revenue opportunities are missed. It’s clear: scaling content isn’t just a creative problem — it’s an enterprise-wide imperative.
The real challenge? Moving beyond one-off pilots to build secure, systematic content operations that can scale.
In this session, we’ll unpack The Scale Imperative — a proven, three-stage framework for building durable, AI-powered content production capabilities. You’ll hear how Adobe’s enterprise-ready solutions are helping brands shift from fragmented pilots to scalable, brand-safe operations — unlocking 8.5x projected ROI in the process.
What you’ll learn:
- How to build a foundational content operation across people, process, and tech.
- How to scale personalized, on-brand content rapidly while ensuring governance and compliance.
- How to integrate scalable production into personalization workflows to deliver real-time, context-aware content at scale.
Register today to discover how scalable, AI-driven content production can drive measurable efficiency, productivity, and revenue growth across the enterprise.
Click below to play on-demand now.
https://video.tv.adobe.com/v/3476714?end=nothing&learn=on&captions=eng
Event speakers
Saralyssa Gonzalez
Principal, Enterprise Portfolio Strategy
Adobe
Saralyssa Gonzalez leads Thought Leadership and Marketing for Adobe's Digital Media business. In this role, she engages senior decision-makers to shape industry perspectives, address real-world business challenges, and advance enterprise transformation. Her work empowers organizations to leverage cutting-edge technologies like generative AI to achieve scalable growth and unlock sustainable value, supporting Adobe’s position as a leader in digital innovation.
Before joining Adobe, Saralyssa spent nearly eight years at IBM, where she brought expertise in marketing strategy, digital transformation, marketing technology, organizational strategy, and business process optimization. She was instrumental in leading digital transformation initiatives, including the implementation of advanced marketing technology solutions and AI-powered workflows. Saralyssa also partnered extensively with IBM Consulting to accelerate clients’ digital transformation efforts, helping them modernize marketing ecosystems, achieve growth, and deliver measurable business impact.
Saralyssa earned a BBA in Marketing from The University of Texas at Austin. She is based in NYC and is passionate about driving innovation through marketing-led transformation and helping organizations navigate the complexities of an ever-evolving digital landscape.
Remington Lee
Global Head of Forward Deployed Engineering, Firefly & GenStudio
Adobe
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