Adobe Digital Leaders Webinar
Scaling B2B Content with Speed: Inside Lumen’s Transformation
Length: 55 mins
When content demands exploded, Lumen knew their old way of working wouldn’t cut it. The business needed more — more content, more agility, more personalization. Lumen was able to transform its entire content supply chain with Adobe, connecting content strategy, creation, management, and delivery across teams.
Join this session to learn how they:
- Shifted from one-off content to modular, persona-based building blocks.
- Unified planning, workflows, and approvals to move with greater agility.
- Empowered marketers to create on-brand content without creative bottlenecks.
- Rransformed content into data-driven assets ready for personalization and AI activation.
Please share your contact information to view the webinar.
Event speakers
Moria Fredrickson
Sr. Director of Brand, Creative, and .com
Lumen Technologies
Nick Harper
Principal, B2B Content Transformation
Adobe
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