Adobe Digital Leaders Webinar
Scaling B2B Content with Speed: Inside Lumen’s Transformation
Length: 55 mins
When content demands exploded, Lumen knew their old way of working wouldn’t cut it. The business needed more — more content, more agility, more personalization. Lumen was able to transform its entire content supply chain with Adobe, connecting content strategy, creation, management, and delivery across teams.
Join this session to learn how they:
- Shifted from one-off content to modular, persona-based building blocks.
- Unified planning, workflows, and approvals to move with greater agility.
- Empowered marketers to create on-brand content without creative bottlenecks.
- Rransformed content into data-driven assets ready for personalization and AI activation.
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Event speakers
Moria Fredrickson
Sr. Director of Brand, Creative, and .com
Lumen Technologies
Moria leads Brand, Creative and .com for Lumen Technologies, a Fortune 500 networking service provider and the trusted network for leading AI and cloud providers. Her team leverages AI and neuroscience to design more impactful brand experiences across owned, earned and paid media. In 2024, her team drove a nearly 180% increase in unaided awareness for the brand. Right now, she’s leading an organizational transformation to harness the power of AI to deliver personalized content at scale. In addition to building brands that live up to their promise in DX, she’s passionate about her daughter Keira and her cavalier spaniel, Dakota.
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Nick Harper
Principal, B2B Content Transformation
Adobe
Nick Harper is a Principal for B2B Content Transformation at Adobe, where he drives thought leadership and product innovation around the evolving content needs of B2B enterprises. He works closely with customers to provide strategic guidance on modern content operating models, AI-driven use cases, and scalable solutions to meet growing content demands. Prior to this, Nick served as an Industry Strategist for Adobe’s High Tech B2B sector, shaping the industry perspective and advising customers on digital marketing transformation.
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cardTitle
Scaling B2B content with speed — inside Lumen’s transformation.
CardDescription
Learn how Lumen was able to transform its entire content supply chain with Adobe.
cardDate
2025-08-08
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/content-supply-chain