Scaling B2B Content with Speed: Inside Lumen’s Transformation

Adobe Digital Leaders Webinar

Scaling B2B Content with Speed: Inside Lumen’s Transformation

Length: 55 mins

When content demands exploded, Lumen knew their old way of working wouldn’t cut it. The business needed more — more content, more agility, more personalization. Lumen was able to transform its entire content supply chain with Adobe, connecting content strategy, creation, management, and delivery across teams.

Join this session to learn how they:

  • Shifted from one-off content to modular, persona-based building blocks.
  • Unified planning, workflows, and approvals to move with greater agility.
  • Empowered marketers to create on-brand content without creative bottlenecks.
  • Rransformed content into data-driven assets ready for personalization and AI activation.

Please share your contact information to view the webinar.


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Event speakers

Moria Fredrickson

Sr. Director of Brand, Creative, and .com

Lumen Technologies

Moria leads Brand, Creative and .com for Lumen Technologies, a Fortune 500 ...

Nick Harper

Principal, B2B Content Transformation

Adobe

Nick Harper is a Principal for B2B Content Transformation at Adobe, where h...
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cardTitle
Scaling B2B content with speed — inside Lumen’s transformation.
CardDescription
Learn how Lumen was able to transform its entire content supply chain with Adobe.
cardDate
2025-08-08
cardImage
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/content-supply-chain