CONTENT STRATEGY LEADERS LIVE

Scaling for Speed, Complexity and AI in High Tech

Length: 77 mins

High-tech organizations are innovating faster than ever, but content operations often struggle to keep pace. As product ecosystems grow more complex, release cycles accelerate and global audiences expand, content teams are being asked to do more with systems that were never designed to scale.

In this on-demand roundtable, leaders from AMD, Lexmark International, SAP and Adobe share how they recognized when content reached a breaking point — and what it took to rebuild a scalable, structured foundation that supports speed, governance and AI-driven experiences.

In this session, you’ll learn:

• The early signals that content operations have hit a breaking point.
• Why structure, reuse and metadata matter more than content volume.
• How to design content for both human users and AI-driven systems.
• Lessons learned from scaling content in complex, high-growth environments.
• [Case study] How Lexmark International restructured its content to power real-time customer enablement and AI experiences.