Adobe Digital Leaders Webinar
Scaling on-brand content with Adobe GenStudio for Performance Marketing
Length: 1 hr
In a rapidly evolving digital world, producing high-quality content at scale while maintaining brand integrity is essential. Adobe GenStudio for Performance Marketing empowers your teams to create and deliver personalized, data-driven campaigns efficiently. Adobe GenStudio for Performance Marketing can help your creative and marketing teams collaborate seamlessly and optimize performance.
In this session, we will:
- Present real-world use cases and live demos of Adobe GenStudio for Performance Marketing
- Demonstrate how marketers can self-serve while consistently adhering to brand standards
- Highlight the latest features of Adobe GenStudio for Performance Marketing
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https://video.tv.adobe.com/v/3442941?end=nothing&learn=on&captions=eng
Short on time? Download the speaker’s presentation deck to skim at your convenience.
Event speakers
Jacob Ingle
Data Scientist & Analytics Manager, Personalization, Lenovo
Jacob Ingle is a Data Scientist & Personalization Analytics Manager at Lenovo. His team drives the insights and communication of results for the test and learn program at Lenovo. Prior to his current role, Jacob has held various positions as a data analyst across multiple disciplines. Jacob has a passion for data science and machine learning and actively writes for notable publications such as Toward Data Science on medium.com.
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Purnima Rachoor Roy
Group Manager, Product Strategy and Marketing, Adobe
Purnima drives product strategy & marketing for Adobe GenStudio for Performance Marketing with an emphasis on all things customer engagement. Prior to Adobe, Purnima led marketing for Deloitte Consulting’s multi-billion dollar portfolio of cloud service offerings building brand awareness and demand generation. She also spent several years in Management Consulting helping clients build best-in-class marketing organizations. Purnima is passionate about products and technology that have the power to elevate and improve all aspects of the customer experience. She holds an MBA in Marketing from Columbia Business School.
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Hannah Jilk
Senior Copywriter, Creative, University of Phoenix
Hannah Jilk is a seasoned copywriter with a blend of in-house and ad agency experience, crafting everything from breakthrough banner ads to national TV campaigns. Currently based in Madison WI, she’s passionate about the intersection of creativity and technology and how new tools can help elevate productivity in the marketing landscape.
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Daniel Fehrenbach
Senior Marketing Manager, Lifecycle Marketing, Adobe
Daniel Fehrenbach serves as a Senior Marketing Manager for the Lifecycle Marketing team at Adobe. He leads email strategy, planning, and execution for the Creative Cloud business and is currently focused on driving Gen Studio adoption and solutioning across Adobe’s Acquisition programs. Prior to Adobe, Daniel led email marketing at Expedia Group and has extensive experience in leveraging customer insights and behaviors to create compelling campaigns that drive strong ROI and customer engagement. Daniel is passionate about driving end-to-end solutions and strategy to enable a personalized, relevant, and optimal user experience across marketing ecosystem.
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cardTitle
Scaling on-brand content with Adobe GenStudio for Performance Marketing
CardDescription
Learn how Adobe GenStudio for Performance Marketing can help your creative and marketing teams collaborate seamlessly and optimize performance.
cardDate
2025-01-17
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caas:content-type/webinar
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caas:content-type/webinar, caas:products/genstudio