WEBINAR

The Adobe Express Playbook for Content Creation

May 8, 2025 | 10:00 - 10:30am (PT)

Across organizations, the challenge to create and scale on-brand campaigns consumes resources and time, delaying time to market and slowing innovation. Faced with the same challenge, Adobe and Prudential turned to Adobe Express to meet their content needs. Marketing and sales teams can leverage branded templates and assets to fit their needs, localize materials for global audiences, and accelerate workflows.

In this webinar, Prudential’s Bridget Esposito and Adobe’s Stacy Martinet and Pierre Tapia will share how they streamline on-brand self-serve content creation. You’ll leave with new insights to inspire and empower your organization’s content transformation.

Discover how your organization can:

Self-serve on-brand content creation across regions, teams, and channels using workflows recently showcased at Adobe Summit.
Eliminate bottlenecks by enabling marketing, sales, and internal communications teams to create and personalize branded materials with commercially safe generative AI.
Repurpose high-quality assets across teams and channels by applying best practices from Adobe and Prudential experts.

Marketo Configurator Friday, April 11, 2025 at 10:01

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Event speakers

Stacy Martinet

Vice President, Marketing Strategy & Communications

Adobe

A seasoned marketing executive with over 20 years of experience, she has held leadership roles at companies such as The New York Times and Mashable, where she oversaw brand strategy, content marketing, social media, and digital innovation. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and technology. In addition, she's a board member of the Ad Council and the Adobe Foundation.

Bridget Esposito

VP, Head of Brand Creative

Prudential Financial

Bridget Esposito is a visionary creative leader and Head of Brand Creative at Prudential. With a passion for storytelling and design, she drives brand innovation, leads award-winning teams, and crafts narratives that inspire action. A recognized speaker, professor, and thought leader, Bridget shares insights on branding, leadership, and AI in creativity. She holds a B.A. from Seton Hall and an M.F.A. from William Paterson, and continues to stay ahead of trends shaping the creative landscape.

Pierre Tapia

Director, B2B Product Marketing

Adobe

Pierre Tapia is a Director of B2B Product Marketing for Adobe Express, bringing over a decade of experience in developing innovative software solutions for businesses. With a deep passion for empowering teams and organizations through technology, Pierre is dedicated to helping them reclaim their creative freedom and make a significant impact in their industries.

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The Adobe Express playbook for content creation.

CardDescription

Learn how Adobe and Prudential use Adobe Express to scale on-brand content, accelerate workflows, and empower teams across regions and channels.

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2025-04-11

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