The Art & Science of Data Collection: Power growth, while delighting your audiences and fans

Price: Free
Length: 40 min

With the advent of cookie deprecation, businesses must bring about a paradigm shift in the way customer data is being handled to ensure they collect meaningful data in a cookieless future. Learn how you can maneuver the road that lies ahead.

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Event speakers

Andre Engberts

VP, Technology
Publicis Sapient

Andre has an extensive professional background as a digital marketing technologist. Currently, as Technology VP for Publicis Sapient, his client engagements provide a full-spectrum of experience across technology strategy, architecture and delivery to support digital business initiatives within complex enterprise environments. He is leveraged in digital business transformation at the enterprise level from definition to implementation. Andre focuses his technical expertise in data analytics, cloud computing, loyalty system integration, marketing platforms configuration and integration applied to multi-channel marketing strategies such as user experience personalization, messaging campaigns, offer management and loyalty. He holds a PhD in Computer Science and an Engineering Degree in Electrical Engineering.

Jen Zick

Principal, Digital Strategy Group - Media, Entertainment and Communications
Adobe

Jen is a seasoned marketing strategist with 15+ years of experience in multiple verticals, namely live entertainment and technology. In senior level roles with Live Nation Entertainment, Major League Baseball and Comcast/Spectra, Jen worked globally driving data-driven technology initiatives with C-suite executives at hundreds of professional sports franchises, stadiums, promoters and colleges. She is particularly passionate about helping media and entertainment companies responsibly and profitably activate the wealth of data at their fingertips. As Principal, Digital Strategy Group - Media & Entertainment, her priority focus is working closely with clients and industry thought leaders to drive fan-first/customer-centric digital transformations.