ADOBE DIGITAL LEADERS WEBINAR

The best of Adobe Summit 2025 for healthcare.

Length: 56 mins

Missed Adobe Summit 2025 or looking for a deeper dive into healthcare-specific content? Don’t worry—we’ve gathered the most valuable takeaways for you.

Join Adobe’s Tom Swanson and his special guest, Blair McCracken from CVS Health, as they recap the most relevant insights for the healthcare industry, key lessons learned, and actionable strategies for driving digital transformation in your organization.

Tom and Blair will also highlight groundbreaking industry trends, key Adobe product advancements, and inspiring healthcare customer success stories from Adobe Summit 2025. This is a must-attend follow-up event to help you maximize your Summit 2025 experience.

Marketo Configurator Thursday, April 17, 2025 at 08:46

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Event speakers

Tom Swanson

Head of Health & Life Sciences Strategy and Marketing

Adobe

Tom Swanson brings over a decade of experience in the healthcare and life sciences industry to Adobe, along with extensive expertise in managing digital transformation in a highly regulated marketplace. As part of the Adobe Experience Cloud team, he provides Adobe’s perspective on healthcare and life sciences, delivers thought leadership on transforming customer experiences in healthcare, and positions Adobe as a leader in redefining engagement within personal healthcare ecosystems.

Blair McCracken

Executive Director, Enterprise Marketing Technology COE

CVS Health

Blair is the Executive Director of the Enterprise Marketing Technology Center of Excellence at CVS Health. She leads a cross-functional team that collaborates across marketing strategy, marketing operations, and marketing technology to bring personalized experiences to life across the CVS enterprise. Before stepping into her current role at CVS Health, Blair served as the Director of Digital Enablement and Channel Execution at CVS Caremark, where she led a team managing both campaign execution and the implementation of marketing technology platforms—including most of the Adobe stack—across email, web, webinars, and sales channels for both B2B and B2C audiences.

A runner, cyclist, and hiker, when she’s not toiling at the keyboard or wrestling with MS Teams and Excel, you can usually find Blair outside doing something adventurous with her friends, dogs, and 20-year-old art student kiddo.

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The best of Adobe Summit 2025 for healthcare.

CardDescription

Missed Adobe Summit 2025 or looking for a deeper dive into healthcare-specific content? Don’t worry—we’ve gathered the most valuable takeaways for you.

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2025-04-17

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