Webinar

The Cookieless Future — Realizing Value through Data Collaboration.

Length: 40 mins

Media, entertainment, and retail companies can unlock significant value from their audience data through data collaboration. This emerging approach allows them to fill data gaps, forge stronger relationships with advertisers, and tap into new, sustainable revenue streams.

Exploring the new frontier of data collaboration, this new research from Adobe and the Winterberry Group delves into the transformation within the marketing and advertising technology ecosystem, highlighting data collaboration as key to navigating the stringent privacy landscape.

Insights of this webinar include how data collaboration can be used to enhance the value of audience data and expand advertiser reach. Watch this webinar to discover how:

The transition to new data collaboration strategies is addressing the shift toward a more privacy-centric landscape
Media, entertainment and retail companies are driving audience monetization by enhancing data privacy, collaboration, activation, and analytics within the marketing and advertising technology ecosystem
Adobe is alleviating key barriers hindering the adoption of data collaboration use cases and best practices for navigating these challenges

Marketo Configurator Thursday, June 20, 2024 at 15:41

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Event speakers

Sam Garfield

Head of Digital Strategy, Communications, Media and Travel, Adobe

Sam Garfield currently serves as the head of digital strategy, communications, media and travel at Adobe where he provides thought leadership and works with CMT companies on digital transformation efforts. In his previous role, he was the strategic lead responsible for setting the vision, strategy, and focus of AARP Services’ data infrastructure and analytics offering. Prior to that, Garfield spent 16 years at Discovery Inc. focusing on financial systems, process improvement, and data analytics. He was the vice president of data strategy and advanced audience platforms, providing leadership on the data strategy and roadmap for Engage, Discovery’s advanced TV product. He has received bachelor’s and master’s degrees in business administration from the University of Maryland.

Michael Harrison

Managing Partner, Winterberry Group

With 20 years of marketing experience, Michael Harrison leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer experience, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, analytics, machine learning, and AI and quantitative analysis. Before joining Winterberry Group, Harrison was a partner at RAZOR that merged with NSI marketing services to create Ansira. He served as chief strategy and analytics officer at Ansira. Before his time at Ansira, Harrison honed his data and digital competencies with globally recognized retail, automotive, and consumer packaged goods brands at Doner Advertising and Havas, showcasing his ability to thrive in diverse and challenging environments.

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Title

Use data collaboration — not cookies — to unlock more audience value.

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2024-06-25

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Learn how data collaboration strategies can boost the value of audience data and expand advertiser reach, as well as best practices for implementation.

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caas:content-type/webinar