Adobe Experience Makers Presents
The Quantifiable Benefits of an Integrated Martech Platform for High Tech B2B Companies
Price: Free
Length: 50 min
B2B buyer expectations are evolving rapidly. To appeal to buyers, high tech B2B marketers must create a robust and future proof ecosystem that can offer the seamless experiences that buyers are looking for. Learn how this can be done efficiently with the help of an integrated martech platform like Adobe Experience Cloud.
Event speakers
Corey McNair
Senior Consultant
Forrester
Corey McNair is a senior consultant for the Total Economic Impact™...
Corey McNair is a senior consultant for the Total Economic Impact™ practice at Forrester. He works with technology clients to demonstrate and justify the return on investment and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments.
Joe Cicman
Senior Analyst
Forrester
Joe Cicman helps eBusiness professionals assess, improve, and optimize...
Joe Cicman helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of Forrester's digital transformation team, Joe provides a proven practitioner's lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes.
Nick Harper
Industry Sr. Marketing Manager for B2B
Adobe
Nick Harper serves as the Industry Sr. Marketing Manager for...
Nick Harper serves as the Industry Sr. Marketing Manager for B2B at Adobe. With a focus on the High Tech industry, he supports Adobe's POV and go-to-market strategy, sales enablement, and marketing thought leadership. Prior to joining Adobe, Nick worked at a marketing, communications, and creative agency as a senior strategy lead, guiding campaigns to engage customers and target audiences.