Adobe on AI Webinar
What’s Now, What’s Next
Length: 60 mins
AI is moving fast—but what’s real, what’s hype, and what’s coming next? In this forward-looking session, we’ll explore the current state of AI across industries and dive into what’s on the horizon.
Join Adobe and WPP leaders as we break down AI’s emerging trends, technologies, and the evolving role of agentic AI in shaping how businesses operate, innovate, and drive business value. We’ll look at the real-world impact of today’s AI advancements—and forecast where things are headed through the lens of content supply chain, unified customer experience, product development, and beyond. You’ll get insights on how to stay ahead of disruption.
In this session, you’ll learn:
- Adobe’s vision for the future of customer experience orchestration with agentic AI.
- Key trends and predictions shaping the next wave of AI innovation.
- What leaders can do today to stay ahead of the curve.
Whether you’re refining your AI roadmap or preparing for what’s next, this session will help you lead with clarity and confidence to future-proof your business.
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https://video.tv.adobe.com/v/3475380?end=nothing&learn=on&captions=eng&hidetitle=true
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Event speakers
Emily McReynolds
Global AI Strategy, Digital Strategy Group
Adobe
Emily McReynolds is Head of Global AI Strategy at Adobe focusing on enterprise AI adoption. She has over 15 years of experience in data governance, machine learning & AI across technical research and industry, including Microsoft and Meta. Having deployed AI at multiple companies, she understands the challenges an organization encounters in rolling out AI. Emily provides guidance on AI implementation through frameworks such as The AI Inflection Point: How to adopt AI in your organization. Emily started coding in HTML and taught people to use computers back when we used floppy disks.
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Lindsay Morris
Principal Content Strategist
Adobe
Lindsay Morris is a Principal Content Strategist at Adobe, specializing in helping customers unlock the integrated value of Adobe's Generative AI-first applications. With a focus on driving impactful customer outcomes, she leads high-level engagements, fosters value realization through strategic partnerships, and champions product innovation. Her approach is rooted in a customer-first mindset, ensuring that every initiative aligns with client needs and supports long-term success.
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Stephan Pretorius
Global Chief Technology Officer
WPP
Stephan Pretorius has more than 20 years' experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies.'' Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company's technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.'' From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group's agency and technology offerings to create one of the UK's largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016.'' A native of South Africa, Stephan holds a Master's degree in Media & Telecommunications Law from Columbia Law School.
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Hannah Elsakr
Vice President, New GenAI Business Ventures
Adobe
Hannah Elsakr is the Global Head of New Business Ventures and Founder of Firefly (Generative AI) for Enterprise at Adobe. She recently launched Firefly for Enterprise, which includes Firefly Services, Custom Models, and Firefly Creative Production. Previously, she led Corporate Development and served as Chief of Staff to Adobe CEO Shantanu Narayen. Hannah holds degrees from MIT and Harvard Business School and was named a 2023 “Woman of Influence” by the Silicon Valley Business Journal.
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Chris Duffey
AI Product Strategy and Innovation
Adobe
Chris Duffey is a globally recognized AI product leader driving the PMF → GTM lifecycle for global consumer and enterprise AI-first products & platforms. At Adobe, he leads AI strategy, product development, and go-to-market initiatives that scale GenAI solutions to millions of users worldwide. Chris’ 100+ interviews and podcasts have garnered over 50 million impressions and have been featured across media platforms including: Access Hollywood, Extra, OK! Magazine, People, Hello, DailyMail and EuroNews. He is the author of the award-winning book Superhuman Innovation, the world’s first book co-authored with AI about AI, recognized by BookAuthority as one of the best innovation books of all time. Prior to Adobe, Chris was an award-winning EVP Global Technologist, leading innovation across product and platform builds at WPP, IPG, Publicis, Havas, Omnicom and Stagwell. He also serves on the boards of the ANA, CTA’s AI Board, Ad Council's Emerging Media and the UN Smart Cities Council.
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cardTitle
What’s now, what’s next.
CardDescription
AI is moving fast—but what’s real, what’s hype, and what’s coming next?
cardDate
2025-10-02
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:topic/generative-ai
cardImage
