ADOBE WORKFRONT
Connect work across teams and applications while establishing a central marketing system of record with an industry-leading work management platform.
- Streamline planning for enterprise-wide alignment, collaboration, and standardized execution.
- Bring your products, campaigns, and content to market faster with automated workflows and repeatable tasks.
- Accelerate reviews and approvals with digital proofing, automation, and AI.
What your peers are saying about Adobe Workfront:
Explore the features and capabilities of Adobe Workfront, your marketing system of record.
- Planning
- Centralize work
- Automate
- Review & approve
- Measure & report
Streamline enterprise planning.
One place to plan campaigns, create and launch briefs, and orchestrate work — Workfront connects once-fragmented planning data so it can be structured to derive meaningful project insights and visualizations.
- Move planning activities out of siloes and into the Adobe Workfront Planning module for enterprise-wide alignment, collaboration, and execution.
- Unify your marketing strategy and activities by linking planning and execution records across the marketing ecosystem.
- Create, save, and share interactive views, such as calendars or timelines, to provide role-specific visibility and intelligence across teams.
Connect teams and tools.
Workfront is your single collaborative system that lets you break down silos and manage all work across the organization.
- Consolidate work requests, streamline project intake, capture data with custom forms, and manage project reviews.
- Understand the work happening across your teams with dashboards and tracking tools.
- Support multiple work styles such as Agile or hybrid approaches.
- Ensure team members are aligned by accurately estimating and budgeting resource allocation across work initiatives.
Automate workflows.
Streamline execution and accelerate time to market by eliminating manual work, standardizing processes, and connecting workflows.
- Customize project templates that standardize execution and automate repeatable work.
- Keep work moving by automating sequential or parallel review stages.
- Automatically produce campaign briefs by using AI to ingest source documents in formats like Microsoft PowerPoint, Microsoft Word, PDF, and more.
- Customize each user’s home experience to view only relevant work and to prioritize that day’s most important tasks.
- Build your own process automations without a team of developers.
Accelerate reviews and approvals.
Help your teams easily collaborate across projects and applications with automated review and approval capabilities, AI-assisted brand checks, and cross-team access to project details and resources.
- Deliver on-time, on-budget, and on-brand work with digital proofing and automated multi-stage approval workflows.
- Rely on enterprise-grade audit trails to meet the challenges of work in highly regulated environments.
- Streamline brand compliance with controls to flag regulatory and brand standards to help shorten feedback loops.
- Integrate with Frame.io to unify reviews and approvals and let creatives, marketers, and stakeholders collaborate more effectively.
Measure and report insights.
Plan and track enterprise projects, gain visibility into capacity, ensure alignment to business objectives, monitor insights and results, and support data-driven decision-making.
- Make informed decisions and gather insights by building effective dashboards with user-friendly, visual tools.
- Add, edit, and manage the types of report widgets you want to add to dashboards to quickly build datasets.
- Export your Workfront data into data lakes or other business intelligence (BI) tools.