You need customers.
Good things come in threes. Like advertising, audiences, and analytics. Read the blog post ›
Your quest to acquire customers efficiently is becoming more complex and challenging. Audiences have become more fragmented and without unified advertising and marketing, you're wasting time and money trying to attract, engage and convert your target audience. Start connecting the dots in your advertising strategy for superior customer acquisition.
Learn more about customer acquisition ›
Leveraging multiple data sources with Adobe Advertising Cloud enables us to get super granular with who we can target and retarget across screens during a campaign. It’s one of the key factors for driving conversion — including online purchase and web visits.
Francesca Parodi, VP Americas Marketing, Dell
To understand your customers, capture more data.
You need to capture data that tells you more about the habits of your customers, like browsing activity, conversion history, or how they react to paid search and campaigns.
Adobe can help. Adobe Analytics measures all things digital, from mobile to audio, voice, and your website to understand audience behavior. Combined with Adobe Advertising Cloud, you can better understand how your advertising investments lead to audience behavior, and business outcomes such as revenue.
All your customers. All combined into segments.
Combine all this first-, second-, and third-party data into new customer profiles, based on specific traits of quality customers. Like customers with multiple accounts or bundled policies.
Adobe can help. Adobe Audience Manager collects all your customer data and creates unified audience segments — so you can target the same customers on web, search, mobile, audio, DOOH, and more.
A better experience is a personal one.
Once you have audience profiles, you can push those segments out to all your channels and start to personalize the customer experience.
Adobe can help. Adobe Advertising Cloud pulls audience profiles from Adobe Audience Manager and targets relevant ads to your segments. These dynamic ads can be delivered across search, programmatic display buys and all forms of TV advertising.
Better results. Better customers.
Now that you really know your customer segments and you’re creating experiences that are relevant to them, you can find and nurture the right customers on your digital channels. You can even connect these same profiles to your traditional media. Which means you can now show better results for your digital acquisition plans and budget.
Why Adobe.
In the past, to create such a unified advertising plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, omnichannel advertising planning, buying and reporting.
Reach audiences anywhere with a cross-channel video platform that does too.
When evaluated against 10 criteria, Forrester named us a Leader among video advertising platform vendors. Read the report The Forrester New Wave™ : Cross-Channel Video Advertising Platforms, Q3 2019 to learn why.
Twice-named a Magic Quadrant Ad Tech Leader.
We're a leader in Gartner Magic Quadrant for Ad Tech, 2019. Learn what we believe our strenghts can do for you.
