Aligning your marketing team with your sales team is not always an easy task. It requires common objectives, agreements on definitions and processes, insightful measurement and reporting, and technology enablement. Join Keiran Franklin from Adobe and Nick Flude from Secure Code Warrior as they take you through how marketing and sales can join forces to see better results across your organisation.
In this session, you’ll discover:
- The importance of sales and marketing alignment.
- Common challenges businesses face when striving for alignment.
- How sales and marketing alignment impacts customer experience and revenue.
- Effective processes and best practices for aligning marketing and sales.