Adobe Advertising Cloud Features

Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours.

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A quarter century of digital transformation.

Digital advertising is turning 25, and we're celebrating with a look back – and a look to the future.


All on the same page when you’re all on the same platform.

Visualizing an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement, and optimization.

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Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters, or from non-traditional programmatic offerings like audio, digital out of home (OOH), and social.

Learn more about premium inventory management

Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity, or location from the country level to zip code.

Learn more about multivariate targeting

Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modeling.

Learn more about people-based marketing

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and offline. Gain actionable insights with easy access to real-time campaign data and custom reports.

Learn more about attribution and measurement

Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations, and suboptimal viewability.

Learn more about brand safety tools

Determine the influence of brand advertising with our proprietary A/B testing tool, Experiment Designer. And to measure brand lift and channel impact, use our free, in-house, real-time survey tool.

Learn more about brand surveys and testing

Make the most of your time with a variety of tools, products, and integrations, including simple and flexible objective-optimization definitions, package-level performance goals, improved bulk edit and bulk creation tools, and performance metrics.

Learn more about efficiency tools

Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings you performance metrics directly into advertiser’s native applications.

Learn more about enterprise DSP tools


Better outcomes come from better management.

From data ingestion to campaign management, get industry-leading features that make workflows more intuitive, optimize bids, troubleshoot setup, and more. Powered by Adobe Sensei artificial intelligence, you’ll see how your campaign will turn out before you even turn it on.

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Use artificial intelligence to maximize conversion by implementing recommendations for the optimal mix based on goals and budget. Get better campaign predictions with models for expected clicks, costs, CPC, position, and revenue for your search marketing strategy.

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Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing, and campaign reporting that work across engines, including Google, Bing, Yahoo, and Yandex.

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AI-powered optimizations increases bid responsiveness to unexpected market changes, such as heightened CPC competition and improved accuracy to hitting daily portfolio spend targets.

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Quickly navigate, preview, and troubleshoot your search campaign setup. You can also reduce time-consuming, manual processes with bulk editing tools like an easy-to-use editing pane, flexible scheduling, and simple copy-and-paste functionality with Excel.

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Get a complete media investment platform with Adobe Audience Cloud Search. It includes direct API, which allows you to access all the top search engines around the world, including Google, Bing, Yahoo Gemini, Yandex, Baidu, Yahoo Japan, and more.

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Digital ads built on the fly for media buys that happen in a snap.

Saying you can turn insight into action is one thing. Actually doing it is another. Because Adobe Analytics is part of an integrated digital ecosystem, we make pulling insights into advertising, cross-channel campaigns, or the personalization of content easier than ever.

Use rules-based decision trees to unfold a series of ads to your customers that takes them through a journey and follows them even if they move to different devices or websites.

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Automatically build thousands of digital ads that vary in real-time for product-based retargeting, creative personalization, audience segmentation, and customer journey. All of which can be optimized with a feed-based algorithm using multivariate testing.

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Reduce the creative development costs of your digital advertising with intuitive, self-serve user interfaces and custom templates that let you edit different elements, while still enforcing rules that keep new layouts on brand.

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Make collaboration between design and marketing teams a reality with the integration of Creative Cloud assets library and customer data from Adobe Analytics and Adobe Audience Manager. Combined, you get approved, campaign-ready creative elements that can build insight-led, personalized advertising sequences.

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Get help keeping up with the latest in digital advertising. Our experts can show you how to create customized, interactive, jaw-dropping ads that won’t just sell products, but will also engage your audience at a deeper level and move you to the forefront of technology.

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Digital ads built on the fly for media buys that happen in a snap.

The powerhouse of Adobe creative tools plus the exceptional insights from our analytics allow you to swiftly build ads personalized to customer behaviors, profiles, and where they are in the customer journey. With flexible templates and intuitive workflows, you can always deliver the right ad to the right person at the right time.

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Let’s talk about what Adobe Advertising Cloud can do for your business.