Content Fragments

Design, create, curate, and use page-independent text along with associated media, making it easy to reuse copy without having to cut and paste or rewrite it.

Read our insider tips and tricks for content in AEM Sites

Content authoring has never been so efficient.

Reusing bits and pieces of text is usually a messy and error-prone business involving copy-paste and aggravation. Styles or layout elements may cling to the copied text, and each variation of the original is unique and hard to keep track of.

Content fragments are a modular and channel-agnostic way of content authoring that isn’t tied to layouts or templates. Text editing becomes easy, organized, and versatile using structured or simple fragments, variations, and intelligent summarization. You can create a content fragment once and then drag and drop it onto a new page any time, so there’s no need to create that content more than once.

See what makes it work

See what makes it work.

Create and edit copies of the master content to use on specific channels and/or scenarios. Variations make creativity efficient and organized.

Automatic editing
Apply machine learning and natural-language processing to create shortened versions of content targeted at certain channels or customer segments.

Simple or structured content
Choose between simple fragments made up exclusively of text and images, or more complex fragments that contain structured content.

Learn more about content fragments in Adobe Experience Manager Sites.

Easily create content fragments. 

Learn how to create and modify content fragments in the Fragment Editor, which includes a Rich Text Editor for multiline text, in our Help section.

Read more

Simplify content variations.

Discover how to author content fragments using variations with a few flicks, and sync what you create with the master text, in our documentation.

Read more

See related features


Let developers query content using GraphQL with an API to access just the content they need in apps to reduce network requests and improve the app experience.

Style system

Standardize style and design across components or pages without back-end development. From a list of predefined styles, simply choose between different variations, instantly adapting fonts, colors, and formats.

In-context editing

Build, publish, and update pages faster and easier with our in-context WYSIWYG interface, with its drag-and-drop components, simple keyboard shortcuts, visual search, and reusable content.

Let’s talk about what Adobe Experience Manager Sites can do for your business.

Let’s talk about what Adobe Experience Manager Sites can do for your business.