When it comes to privacy, respect is earned. Not given.

To deliver better customer experiences, you need more personal data — but using that data means you need to understand and respect users’ privacy. With the new Adobe Experience Platform Privacy Service, you get the privacy capabilities you need to use personal data while respecting consumers’ privacy.


Move toward GDPR-readiness.
Take advantage of the opportunity to improve customer experiences by making GDPR-readiness your goal.

Coordinate tags with opt-in object.
Use opt-in object to decide which Adobe tags should fire before or after user consent is recorded in your consent management platform.



Get up to speed with GDPR.

As one of your data processors, we built these data privacy features in Adobe Experience Platform to help you become GDPR-ready with Adobe Experience Cloud products. Check them out and see how you can start today.

Learn more about GDPR-readiness

Get up to speed with GDPR.

Use Adobe’s GDPR API to quickly and conveniently manage GDPR requests from data subjects who wish to access or delete their personal data.

Execute GDPR requests using a visual interface in the GDPR UI, designed for one-off requests without requiring implementation.

Identify and label data types that should be referenced in a GDPR request so they can be submitted to Adobe Experience Cloud. Learn more about labeling your data in Adobe Analytics here.

Deploy our GDPR ID retrieval tag on form pages where individuals submit GDPR requests to capture user IDs and include them in your GDPR API call for processing.

Take advantage of our prebuilt integrations with consent management solutions Evidon, OneTrust, and TrustArc to help you obtain consents. These integrations are available  through Adobe Experience Platform Launch.

Opt-In Object

Specify which solutions are and aren’t permitted to generate cookies prior to consent.

Integrate with any consent management platform.

Delay calls to the third-party Demdex server until after consent is recorded in your consent management platform.

Deploy our opt-in object as an Experience Platform Launch extension.

Trust starts with a privacy-proof foundation.

With new technologies and regulations coming up, privacy is becoming an even bigger deal. With opt-in object, you can start growing mutual respect with your customers, providing better experiences across the board by respecting their privacy at every step of the way. You can take worry out of the equation and more easily become ready for privacy regulations and meet your own legal policies. Plus, you can flexibly integrate with any customer consent management platform, and you can save time by deploying the opt-in object as an extension of Adobe Experience Platform Launch. With all this in place, you can start focusing on building respectful experiences that foster loyalty and trust.

Trust starts with a privacy-proof foundation.

Let’s talk about what Adobe Experience Platform can do for your business.