Real-time CDP features

We built Real-time CDP from the ground up to empower marketers with actionable, unified profiles and tools to deliver relevant, contextual experiences to customers in real time and at scale. Here’s a closer look at its features.

Real-time CDP Features Marquee

Let marketing manage profiles

Empower your marketing team and free up your IT department with tools that let marketers create real-time profiles and find the rich insights that help ensure consistent customer experiences across channels.

Let Marketing Manage Profiles

Combine known and unknown data, external and internal data into a unified profile that can be used for long-term personalization.

Data cleansing, identity resolution, and profile enrichment capabilities resolve multiple records into the same person — without the use of cookies.

Visibility into attributes and behaviors gives a complete understanding of customer identities at the individual profile level or aggregated segment level.

Out-of-the-box dashboards and a user interface optimized with marketing-specific workflows let marketers manage and process data efficiently.

Capture data from multiple channels and systems to create up-to-the-second profiles, get insights, and accelerate downstream personalization.

Translate data from all sources into a common language so its accessible across teams and systems.

Easily manage disparate tagging from multiple vendors and send vendor data server side and to destinations of choice.

Simplify implementation with one JS library and one edge network, decreasing the number of libraries to manage, time to implementation, and cost of ownership.

Integrate with a variety of Adobe and non-Adobe partners and applications.

Make sense of the data, regardless of source.

Simplify data collection, management, and activation with a robust streaming platform that unites fragmented data, systems, and teams, regardless of source, channel, or device.

Make Sense Of The Data

Use trusted data governance tools.

Ensure marketing responsibility with tools that help you operationalize data access and use, ensuring compliance with organizational, industry, and regional governance policies.

Data Governance

Out-of-the box and customizable data tags categorize and label private and public data for managing data access and use.

Set use-case policies against each data label, identifying appropriate and inappropriate access or destinations.

Ensure data policies are enforced with automatic notifications that alert you if data is being mapped to a destination that’s against policy.

Data governance tools apply to both known and unknown identifiers, ensuring customers are removed from all marketing initiatives if they opt out.

Prebuilt and productized integrations connect directly to advertising and marketing ecosystems, allowing real-time activation at scale.

Profiles updated with streaming data allow for one-to-one personalization across all channels and in all environments.

Respond to customer behaviors such as conversion events or opt-outs with constantly updated profiles.

Save time and deliver a better experience by managing all data and campaigns from one interface.

Web and mobile SDKs and ad hoc querying let you easily prepare, deploy, and collect data with testing mechanisms in place.

Activate experiences based on up-to-date data.

Prebuilt integrations with key marketing destinations and applications allow marketers to personalize experiences based on real-time data, reaching new prospects and strengthening relationships with existing customers.

Activate Experiences Based On Data

Get data science-driven marketing workflows.

Make data-informed decisions and generate customer insights with data science capabilities that automate analysis processes and marketing-specific workflows.

Data Science Workflows

Use the unified customer record to create segments based on audience use cases using intelligent workflows built specifically for marketers.

Grow your audience and engage existing customers with retargeting, suppression, and prospecting in paid media environments.

Easily prepare, deploy, and collect data with personalization tools for testing and delivery in owned properties.

Derive automated insights and propensity scoring with customer AI tools.

Out-of-the box reports allow you to visualize profiles and understand segments.

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Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.