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  • Best Practices and framework for managing Digital Disruption & changing tourist journeys, in a post-pandemic world.
  • Solution focused guidelines to capture Recovery to Re-invention needs , across Travel & Tourism sub-sectors.
  • Adobe’s Point of View of Data and Digital led Transformation, based on years of cumulative experience , working with global and regional organisations.
  • Actionable recommendations apt for Govts, NTOs, Global and local Travel & Tourism organisations.
  • Comprehensive sector -wise impact assessment and next steps for recovery through Digital disruption
  • To the point recommendations on “What is next” for digital technologies in travel


Quote from the Playbook:

Paperless workflow is another approach being adopted for safety. Forms change hands from one individual to another, but digital forms and e-signatures significantly reduce the need for printed documents and personal appointments involved in the process. Making orders in restaurants or online reservations for hotel rooms can be greatly improved by digital document processes.

Virtual offerings such as virtual tours will also be a norm, as travel restrictions and border lockdowns continue. This allows businesses to offer the experience to their customers from another perspective. Even after travel resumes, the demand to explore destinations without being in close contact with a large group of tourists will still be applicable and virtual offerings improve this offering.

With digital disruption in the industry, the role of a destination marketer has transitioned to one involving greater responsibility for destination management. Travel and tourism customers have now come to expect seamless, personalised, and high-quality experiences, and even more so now in the case of domestic holiday experiences.