For 45 years, entrepreneur Pat McCants has used her business experience and connections to better serve the Black community. She earned leadership positions in organisations such as chambers of commerce operating on local and national levels, with a particular focus on organisations aimed at supporting Black communities and Black businesses across the United States.
But after years of working primarily with individuals and organisations in the U.S., McCants recognised the need for an organisation that would strengthen economic and social relationships with Africa and the African diaspora worldwide. She founded the African Diaspora Chamber of Commerce or ADCC, as a way to build those relationships and advocate for growth in Africa.
“The global African diaspora includes people who left the continent seeking greater opportunities, but also the descendants of slavery who have spent generations apart from their ancestral home,” says McCants. “Through the ADCC, we want to connect the global community, including members of the African diaspora around the world and promote Africa as the next frontier for economic growth and development.”
While ADCC works with business partners and affiliates to encourage trade and investment in Africa, one of its primary missions involves education. By promoting education for disadvantaged communities in Africa and worldwide, the organisation aims to provide new opportunities for youth and connect members of the African diaspora to their roots. ADCC chose Adobe Captivate Prime as its learning management system (LMS) to deliver educational programmes across continents.
“Adobe Captivate Prime is central to our mission of promoting education, encouraging job skills and getting positive messages out to communities,” says McCants. “Through our Adobe Captivate Prime powered by ADCC programme, we hope to reach more than 100,000 students in our first year.”