Planning a global, high-performance digital experience
The Adobe team took full advantage of the digital medium to create a unique virtual experience for Adobe eLearning World 2020. Rather than a one-day event, sessions were spread across three days to provide greater flexibility for attendees. Adobe compared time zones and scheduled each half-day during times that would be the most convenient for its global audience.
“We knew that due to the pandemic, many attendees would be working from home and between work or taking care of family. By spreading the sessions out across multiple days, we gave attendees more opportunities to attend,” says Sharma.
Adobe also made each session shorter with clear breaks to better fit a work-from-home lifestyle. Attendees have more opportunities to walk away from their computers, check emails or grab a quick bite between sessions.
All attendees started their conference experience at the Conference Hub, hosted on the eLearning Community website. This landing page served as a virtual lobby where attendees could network by joining peer discussions, asking questions, checking schedules or navigating to one of the sessions. Like typical in-person conferences, Adobe scheduled four parallel tracks to let attendees find a topic that interests them in any time slot. Each session was held in an Adobe Connect room capable of supporting up to 1,500 attendees. Taking advantage of the flexible virtual format, each session had two viewing options: the live presentation or a pre-recorded version of the session.
Adding a pre-recorded version promotes flexibility for attendees. If a session peaked to room capacity, attendees could still watch the pre-recorded version. People might also choose pre-recorded versions if they wanted to hop between multiple sessions, allowing them to cover more ground in a short time.
“Unlike typical video recordings, Adobe Connect recordings are almost like live sessions with many of the interactive elements preserved,” says Shreya Sinha, Marketing Specialist at Adobe and Lead Producer of Adobe eLearning World 2020. “The recordings can also be used long after the live event to reach and inform wider audiences."