Intranets typically aren’t viewed as a source of excitement for employees. At best, they’re considered a functional necessity and some would say they’re worthy of eliciting yawns. When Adobe looked to ratchet up its intranet, Inside Adobe, in response to changing online expectations and a quickly shifting digital environment, the focus was squarely on transformation and employee engagement.
Then, as the COVID-19 pandemic took hold, an even greater sense of urgency ensued. Over a single weekend, almost the entire workforce shifted to working from home. “We recognised that the dynamics of internal work were changing—in some cases radically due to the pandemic—and we had to offer employees an intranet that was dynamic and relevant. It had to connect people to the right information quickly and efficiently,” states Nathan Etter, Senior Vice President, Adobe.com & Marketing Technology at Adobe.
Of course, it’s one thing to recognise a problem—in this case the need for a major intranet refresh—but it’s quite another to map out all the changes, rewire connection points, modernise the look of a site, refresh content and assemble everything in a clean, modern and user-friendly way. Adding to the challenge: “Adobe’s mission is to change the world through digital experiences - and our employees certainly have very high expectations for the experiences we build for them,” Etter explains.
When the Inside Adobe project went live in December 2020, employees could instantaneously access the intranet from any device thanks to the fully responsive templates. They could more easily connect with other employees with similar interests or skills, manage their benefits and access news and events from anywhere. When it was all said and done, the rebuilt Inside Adobe intranet site garnered overwhelmingly positive feedback from employees. A member of the Employee Communications team raved, “My heart flutters every time I open the new Inside Adobe. I still can’t get over this beautiful design and functionality.”