Adobe Creative Cloud not only improves work efficiency, it also helps designers create more expressive and creative designs.
“One example of how we are improving creativity is through Adobe Typekit, which provides a variety of fonts through the cloud,” says Mr Mori. “The choice of font can dramatically change how people view a design. When I’m working on designs for women’s gear, I tended to make my designs too stiff and formal, so giving me a wider variety of fonts to choose from is a big help.”
Furthermore, all staff in the design department immediately started using Adobe Capture to smoothly create colour themes and patterns based on photographs shot on a smartphone. Mr Mori is currently looking into Adobe Dimension as a 3D tool that allows graphic designers to easily composite 2D and 3D assets to create photorealistic images.
“Our team also works on designs for golf balls and basketballs,” says Mr Mori. “If we can make 3D designs, it’s easier for us to convey the idea to people without design knowledge and it becomes easier for us to picture how it will look on a three-dimensional object. We’re considering moving to the All Apps plan so that we can use Adobe Dimension.”
Alpen Group is currently looking into how it can use more of the functions included in Adobe Creative Cloud.
“Alpen Group does simple video production in-house, but we typically did the editing on editing software install on specific hardware,” says Mr Tao. “We’re planning to deploy the Adobe Creative Cloud All Apps plan to some designers so that we can start using Adobe Premiere Pro and Adobe After Effects, which have excellent video editing functions.”