New York state of mind
Binyan tackles hundreds of projects every year and recently contributed to a marquee development in New York City called Hudson Yards, which consists of the redevelopment of a large area of Manhattan. When the project opens in 2019 it will feature the highest outdoor observation deck in the western hemisphere and thanks to Binyan’s work people won’t need to use their imaginations to see what it will look like.
“Related’s 35 Hudson Yards is going to be a very iconic tower and part of the most important project in New York right now,” explains Dolnikov. “Our client wanted to print a wide-angle image of the project, but it was another case of the image not looking right despite the physics being correct, so we heavily invested in post-production with Photoshop to create the right visual aesthetic.”
Another project that is part of the Hudson Yards precinct is Henry Hall. According to Worsfold, the project, in collaboration with IF Studio, required a very specific look that paid tribute to the area’s history as a district known for its jazz clubs and recording studios. This meant the team had to pay very particular attention to the tone and style of the images it was producing.
“We graded the images to make them seem kind of Art Deco in their tone—deep, rich and emotive,” says Dolnikov. “The design was quite eclectic and very New York, in a way. We were able to create a great set of images that ran with each other, all carefully crafted in Photoshop to help ensure a really refined fit.”
Another ambitious project for Binyan is Dubai Creek. When completed, the development will include a spire that will stand as the tallest structure in the world.
“This incredible project is focalised around a tower that’s designed by Santiago Calatrava,” says Worsfold. “It’s this massive thing that goes up into the sky and above the clouds. We did a number of images of that and one in particular that we created in black and white was displayed on a massive billboard in front of the city’s airport.”