Blackmores originally implemented Adobe Connect as a way to continue doing business during a global pandemic. But the company soon realised that online events offer unique perks that will continue to benefit the company long after restrictions on travel and in-person meetings are lifted.
[webqem/Blackmores: In the paragraph below, the first sentence mentions greatly increased attendance at a virtual conference (vs. typical in-person attendance). Can a number or percentage be added there to demonstrate how much attendance increased?]
When Blackmores held a virtual conference, attendance skyrocketed compared to typical in-person events. People didn’t have to worry about travel, time or costs of attendance, leading to much higher participation. The attendees also came from much more diverse backgrounds in terms of roles or locations. The diversity ultimately led to a much more successful conference, with Blackmores expanding its knowledge base and improving networking across multiple markets.
Blackmores also broke down internal meeting siloes by switching to virtual sessions. Blackmores teams in Australia switched from local face-to-face team meetings to a national planning day held every other month. This unified meeting allows teams all over Australia to align expectations and better understand business priorities on a national level.
Virtual versions of events such as conferences, training and graduation ceremonies have been so successful that Blackmores will likely not go back to in-person events. Moving online saves Blackmores a huge amount of travel costs and eliminates the need to rent event space. But just as importantly, virtual sessions benefit employees, who can connect with a wider group of peers and spend less time travelling to events away from their homes and families.
“Adobe Connect has transformed the way that Blackmores engages with staff, customers and stakeholders, building a strong community that extends beyond borders,” says Spokesperson, Title at webqem.