Today, canfitpro transforms how it understands and interacts with members using Marketo Engage and Microsoft Dynamics 365. Partner Perkuto spearheaded the implementation, using its experience with both applications to set up strong integrations.
“We started our digital journey with Microsoft Dynamics 365 CRM for customer data,” says Best. “From there, we needed a marketing automation platform that could support all of our communications. We looked at a lot of options, but nothing could compete with the power and features of Marketo Engage.”
For Best, one of the biggest benefits of Marketo Engage was the reliable integration with Microsoft Dynamics 365. Previously, Best struggled to manage and connect member data between multiple applications. Every time he transferred data, there was a concern about accidentally introducing errors into the system, which meant having to spend extra time validating data. Through the tight integration, canfitpro now has much greater confidence that the data provides true insights into member behaviours and needs.
Gazmen enjoys working with Marketo Engage’s robust campaign builder that allows marketers to create campaigns and automate customer journeys. The intuitive smart lists offer granular options to personalise email messaging for different audiences, while A/B testing allows marketers to optimise emails, from subject lines to layouts.
“Marketo Engage allows us to create ways for our members to interact with us as they move through the customer journey,” says Gazmen. “We use web forms to collect information on the website and we’ve used surveys to understand what our members think. Marketo Engage brings all customer interactions into one platform, giving us a single source of truth that we can use to better understand and engage our members.”