Many pundits once expected traditional print publishing to be a thing of the past as screens and digital information became easily sharable. What they didn’t anticipate was the surge of demand for print driven by the industry’s move to ubiquitous, high-quality print technologies.
EFI—a global manufacturing and development leader for digital inkjet printers, digital production workflow software and digital front-end print servers—capitalised successfully on the latest print revolution, reaching nearly $1 billion in sales in 2016. The company’s products have not only affected traditional and large-format print shops through new automation and faster, higher-quality imaging technologies, but have also brought innovation to textile, construction, fine art, packaging and many other areas.
As the world moves to online buying and design experience, manufacturers are transforming their businesses to address the increasing complexity of production moving to shorter, highly customised or even personalised runs. In industries where images are an important part of their value, such as fashion, building materials, signage, packaging and printing, EFI helps manufacturers transform to the new world of digital on-demand imaging on any material.
Top companies in the fashion industry use EFI Optitex 2D and 3D CAD/CAM software and EFI Reggiani printers to speed turnaround on designs for fast-fashion brands worldwide. EFI products also help drive innovation among ceramic tile manufacturers and graphic communications service providers through new inkjet technologies. EFI’s latest major inkjet innovation is in the packaging space; the company is among the first to market with an ultra-high-speed digital press for high-quality corrugated boxes and display materials.
“Print is everywhere and EFI’s award-winning portfolio and support are helping organisations boost profits, expand print offers and grow business,” says Naomi Liu, Senior Manager of Global Marketing Operations at EFI. “We’re expanding our own business through successful innovations and co-ordinated, cross-channel marketing strategies powered by Adobe Marketing Cloud.”