Successfully disrupting a market takes unique discipline around two key principles: a customer-centric focus and operational efficiency. It’s a formula that Amazon has perfected over the past 25 years and which the founders of Wyze Labs brought with them to launch the company’s first product in 2017 after meeting in operations at Amazon. The Wyze Cam was the first wireless camera to combine exceptional performance and functionality for the incredible price of just $20. In the world of high-tech gadgets, blowing through a week’s worth of inventory in a day to sell over a million products is no small feat. And it’s become the norm for Wyze Labs as the company pursues its goal of becoming “the most customer-centric smart home technology company.”
As exciting as product launches were for the company’s growing community, seeing website traffic spikes ranging from eight to 15 times baseline, was giving the new Senior Manager of Development Anthony Potgieter heartburn and grey hair. “When you launch a product, the whole team is excited, but I was dreading the launches because, it’s like going against traffic on the motorway,” he says. The company’s Woo Commerce webshop couldn’t handle the traffic loads and created a cascade of problems from database management and reporting to payment gateway delays.
Furthermore, with a business cadence that is very spikey like Wyze Labs, paying a hosting company $30,000 per AWS server for one launch is overkill. As a one-man e-commerce operation in a startup of 50 employees, Potgieter knew Wyze had to find an e-commerce platform that could scale to support the company’s exponential business growth. He found Adobe Commerce hosted in the cloud.
“I’m one person and need to look after a lot of other business aspects. So it was a no brainer to go for the cloud-hosted version with support and ability to track metrics and service,” says Potgieter. “Looking at the technical stack and caching, I also wanted to ensure that the issues we had would be addressed.”