Marketing can drive growth — and revenue.
At GE Healthcare, marketing now is a core driver of growth and revenue — the result of a strong alignment between sales and commercial operations. By championing an approach that focused on improving the quality and consistency of data, Thomas’s decision empowered a vast marketing team through the creation of a “digitally addressable” market.
Cutting-edge technology. Leading-edge results.
With Marketo Engage assisting Thomas and his team with the creation of digital and revenue marketing centres of excellence, GE Healthcare drove more than $1 billion in pipeline. As Thomas puts it, Marketo Engage has “elevated the importance in the role of marketing in the earlier stages of the buying cycle for the customer.” And it ultimately offered his team the solutions they needed to become competitive drivers of organisation-wide profits and value.