Better collaboration through Adobe Creative Cloud Libraries
While the marketing team benefits from centralised production and new brand guidelines, the biggest asset for collaboration is Adobe Creative Cloud Libraries. With Creative Cloud Libraries, designers can collect the latest assets for each brand or customer segment in one location. Graphic designers asked to customise a sales tool for a customer meeting on a specific brand, for example, can simply open the brand library to find all of the assets that they will need.
When collaborating with external agencies for a video project, marketers can provide the agency with temporary access to a specific library and all of its assets. “Previously, when working with external agencies, a designer might spend several hours collecting all of the brand assets associated with the project,” says Couvillon. “Adobe Creative Cloud Libraries allows us to keep asset collections constantly up to date and share them instantly, saving a great deal of time.”
AI-powered intelligent search
The marketing team improved productivity even further by switching to Adobe Stock for enterprise for stock photographs, video and vector graphics. Designers use a mix of in-house product photography and stock photography throughout web pages, brochures and sales tools to capture just the right look to connect with customers. The stock vector graphics are just as useful for designers, helping them to create eye-catching icons and infographics that can be time-consuming to develop by hand.
Intelligent search capabilities powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, play a major role in helping GP PRO designers search through the millions of images in Adobe Stock to find just the right visual for every piece of collateral. Designers can search by image or narrow down the search using aesthetic filters to specify characteristics such as depth of field.
For example, the team sells paper products to businesses for use in office toilets. For its sales collateral, the team needs pictures of the types of toilets seen in Class AAA office buildings, not home, stadium or petrol station toilets. Using visual search in Adobe Stock, designers can simply drag one example of an office toilet image into the search bar and instantly find similar images without having to wade through pages of search results.
“Adobe Stock for enterprise has an excellent selection of high-quality images that our designers appreciate,” says Couvillon. “Intelligent search functions powered by Adobe Sensei in Adobe Stock make it much easier to find images that resonate better with our customers.”