Building a strong team
Digital advertisements are common today, with ads appearing on almost every website. As a result, brands need to do more to make their digital campaigns stand out to viewers. Dynamic, personalised ads can help to cut through the static and directly engage people, but these ad campaigns are often more complicated to manage.
Fortunately, this complexity is no issue for Havas, the main media brand in the Havas Group. Havas operates on a mission of helping its clients connect with customers through data, insight and collaboration. The agency’s specialised teams work together to offer integrated, agile and responsive client support.
It was this level of expertise and professionalism that led a major sports organisation to contact Havas about a new digital campaign. The organisation wanted to create ads that would get fans excited about their teams and encourage them to tune in to broadcast games, buy merchandise and watch extra content online. The client was looking for ads that would be unique, with personalised elements to connect with loyal fans across the country and a real-time countdown clock to get fans ready for the next game.
Havas knew that it needed a top partner to help fulfill the client’s request. Havas turned to Adobe to bring expert insight to complex campaign management. With the client, the client’s creative agency, Adobe and Havas working collaboratively, the digital campaign successfully attracted the attention of audiences and encouraged deeper fan engagement.
“To meet all of our client’s goals, we needed to work with a solution capable of delivering dynamic ad content,” says Michael Kaushansky, Executive Vice President, Chief Data Officer at Havas. “After extensive evaluation of dynamic creative optimisation platforms, Adobe Advertising Cloud Creative was our top choice to not only create personalised ads that draw in fans and connect them with their favourite teams, but also create ads that are data-driven and informed by real-time in-market results.”