Hugo & Marie relies on tools that help — not hinder — the creative process. “The best technology is transparent and doesn’t get in the way,” says Hugo.
Adobe Creative Cloud for teams helps Hugo & Marie foster the kind of collaboration that yields engaging digital experiences. While working in Adobe Creative Cloud, designers can easily leverage assets directly from other Adobe creative apps and services such as Adobe Typekit, Photoshop and Illustrator, among others. Team members can share assets and collaborate from any device or location, at any time. Updates are pushed automatically across the board, so everyone is working from the same version.
For example, when a new typeface is licensed from Adobe Typekit, designers can sync it to their devices, which are then updated and synced as changes to a design are made. “The introduction of Adobe XD has increased efficiency and visibility across the board,” says Gonzalez. “In design, details matter. Adobe XD enhances our ability to ensure accuracy in our work.”
Working from a single platform accelerates both the creative and the review processes, leaving more time for the art itself. “By speeding up the feedback process, we have more time to focus on designing the kinds of experiences our clients are after,” says Fanny Nordmark, Senior UX Designer at Hugo & Marie. “Adobe XD lets us spend more time on the creative and less time on file preparation.”
The same holds true for freelancers who are brought into the mix. “There is no steep learning curve with Adobe XD,” explains Nordmark. “It’s very user friendly, so someone can be up and running quickly, contributing to a project almost immediately.” Licences are managed centrally using the Adobe Admin Console, allowing Hugo & Marie to toggle access as needed for freelancers in and out of the studio.