Founded in 2011, Industry West is known in the furniture industry as an online source of highly curated, innovative modern furniture. The brand was founded by CEO Jordan England and his wife Anne, who were searching for the perfect dining room chairs for their home redesign in South Carolina.
When Jordan found the designer chairs he liked, he found they were too expensive. So, he connected with a designer and made his own, at a higher quality — and a lower price. Soon, he was delivering chairs nationwide. The small business has evolved to sell furniture online and offer a bigger variety.
Industry West’s CMO, Ian Leslie, explains: “Our original selling point was ‘design for the people.’ We wanted to distribute the furniture products that people wanted, with a quality that will last — and a warranty.”
Based in Jacksonville, Florida, the small business soon expanded to 10 full-time employees, 2 national distribution centres and a thriving trade clientele. Soon they were selling furniture online to furnish spaces for the likes of Google, Facebook, the New York Yankees and Airbnb. With the world’s most innovative companies knocking at its door, Industry West needed an intuitive website to digitally transform its small business.