Connecting the community with high-impact messages
Energy is part of every aspect of modern society, powering work, leisure and home lives. Many people care deeply about the future of energy and want to know what power companies are doing to support renewable energy efforts and keep energy flowing.
Innogy takes communicating with customers seriously. A subsidiary of RWE AG focused on renewable energy and retail energy services, Innogy serves 23 million customers as Germany’s leading energy company. When it comes to communications, video plays a major role in Innogy’s approach to keeping the public and its own employees informed.
To achieve its communications goals, Innogy created an in-house television studio that supports video production. Investing in a studio was far more cost effective than contracting with a creative agency for each video. More importantly, working in-house makes video production more flexible and allows Innogy to quickly respond to topics in the news, as well as provide ongoing, quality communications inside and outside the company.
Adobe Creative Cloud is the foundation for all video production at Innogy. With a wide range of creative apps, Innogy can quickly create professional and polished videos that engage customers or employees. Innogy works with desktop and fast notebook computers and has long relied on Adobe Premiere Pro for video editing. Recently the company started using Adobe Premiere Rush to create video content on the go.
“When Adobe Premiere Rush came to market, I was delighted,” says Martin Pack, Executive Producer at Innogy. “Now, I can quickly and easily produce short stories on my smartphone and tablet.”