The first Marie Claire boutique opened in Saint-Hyacinthe, a city in southwestern Quebec, in 1965. From that day, the boutique was dedicated to selling clothes inspired by European trends. Five decades later, the brand had become Canada’s third largest women’s clothing retailer with more than 300 retail shops. But remarkably, they had no website to sell online. If you wanted a new dress from Marie Claire, you needed to visit a physical store. Then, in 2015, Marie Claire decided to join the digital transformation revolution. They wanted to grow from a brick-and-mortar business into a powerful e-commerce operation.
Their plan was ambitious: convert their four clothing brands, all of their physical shops, numerous loyalty programmes and thousands of customers into to an omnichannel experience — managed by an agile team from a single, centralised e-commerce engine. Solution partner Absolunet made the case for Adobe Commerce. After much research, Marie Claire agreed that Adobe Commerce offered the flexibility to support their future needs.
Most importantly, Marie Claire needed to efficiently manage multiple brands without duplicating effort or costs. They also had a clear vision of the brand-specific omnichannel environment they wanted to build and how they would integrate their in-store and online experiences. All this would need to integrate seamlessly with the company’s internal systems and teams. Their 18-month journey into the digital age began in August of 2015.