Through its independent distributors and e-commerce marketplace SHOP.COM, Market America reaches millions of shoppers in eight countries. The company is built around the idea of innovating retail with dozens of brands across multiple market verticals, from health and beauty to financial services and auto care.
Web applications are critical to reaching distributors and customers around the world. For the past two decades, Market America has relied upon Adobe ColdFusion for development. The company’s team of 26 Adobe ColdFusion engineers deliver thousands of projects a year to support around 40 Market America sites.
“Adobe ColdFusion is one of the best platforms for development,” says Brian Sappey, Director of Engineering at Market America. “It’s a powerful, enterprise platform with all of the functionality and support that you would expect from a company like Adobe. The Performance Monitoring Toolset is just the latest ColdFusion tool that helps us to deliver better code and improve customer experiences across all sites.”
Two decades of Adobe ColdFusion
Adobe ColdFusion has remained the development platform of choice for Market America for two main reasons: speed of development and enterprise functionality. The Market America engineering team has tried other platforms over the years, but none met the same standards as ColdFusion.
With ColdFusion, engineers can create a new site from the ground up in less than a month, including all e-commerce functionality, authentication and security applications expected from a modern website. It took developers about 11 months to create a similar site during a trial of the .NET Framework.
“Adobe ColdFusion is flexible enough to connect with any service that we need, so we can call Java or pull in other applications as needed,” says Sappey. “That way we can expand functionality while still taking advantage of the ColdFusion capabilities. It’s the best of both worlds.”
ColdFusion also provides high security — an essential part of any e-commerce business. Market America appreciates the frequent security updates from Adobe that protect the platform from vulnerabilities and attack. But according to Sappey, the engineers equally appreciate the strong documentation that allows the Market America team to add customised protections aimed at maximising security for data, transactions and customers.
“We’ve never had a major vulnerability attack at Market America,” says Sappey. “We contribute part of that record to working with ColdFusion and having the power of Adobe behind us.”