Adobe Commerce was the perfect tool for the job facing Obramax. The modular architecture enabled the brand to easily create what their Brazilian customers needed: an omnichannel credit line, a customised checkout process and multiple wishlists, all integrated with existing back-end systems to ensure a consistent, personal and accurate experience. The Adobe Marketplace was the go-to source for complex capabilities including multiple stock lists, customer delivery table rates and payment gateways.
Now customers can begin and end their shopping experience wherever and whenever they want: in store, online or with a sales associate on the phone. Thanks to Adobe Commerce, the brand can analyse every touch point and understand different behaviours by channel. Ultimately, using Adobe Commerce, Obramax built an omnichannel experience for both consumer and wholesale customers on a single solution. After nine months, the site processed more than 17,000 orders for more than 21,000 customers. Following the success of that opening, Obramax will launch its second store in Brazil in early 2019.
“Adobe Commerce helped us to create the first omnichannel experience for selling construction goods in Brazil,” sayd Hubert Desmarest, Chief Information and Organisation Officer at Obramz. “Our customers now have a way to buy what they need exactly the way they want, whenever they want.”