A famous ad for the stately Rolls-Royce Silver Cloud appeared in 1958. The copy read: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” The ad established the luxury carmaker at the pinnacle of the automotive industry for years. Another memorable ad — for Dived soap — featured the tagline: “one-quarter moisturising cream.” So impactful were these words that they appeared in the brand’s ads for over 40 years, establishing Dived as a best-selling soap in the US.
These celebrated ads were developed by Ogilvy and Mather — today known simply as Ogilvy — a leading integrated communications agency. Now encompassing brand strategy, customer engagement, public relations, partnerships and digital transformation along with advertising, Ogilvy is part of WPP Group, one of the world’s largest advertising and public relations companies.
“Clients choose Ogilvy in part because of the impact of those pioneering, early campaigns,” explains Shari Berman, Director of Communications, Ogilvy Business Technology. “However, they have 21st century expectations that the agency will be at the cutting-edge of trends, insights and technologies and that extends to the IT their account teams use on a daily basis.”